1. Educational Goal

Vigorous changes in economy, society and in the technological environment impose the necessity of continuous education even after completion of a university degree and many years of practice.

The MBA program offers knowledge of structured thinking and acting instead of repetitive special knowledge. In particular, methodological, social, problem-solving and management competencies are transferred to enhance the personal key qualifications.

2. Target Students

The program addresses students who intend to found a company, enter a partnership or take over a company.
Other addressees are specialists in the touristic sector who hold a leading position in SMEs or those who are in charge of strategic tourism management.

3. Requirements

Master degree OR
Bachelor degree AND at least 2 years of practice (1 year in a leading position)
English knowledge in writing and speaking at a level of TOEFL 500 or IELTS 5.5 or B2
Positive approval by the University's Admission Committee

4. Personal Contact

If you are interested in this program and you need more information please contact us by

mail at office.tourism@cubidor.com
phone at +42 (3) 373 84 24
fax at +42 (3) 373 84 21

5. Use our First Contact Form

What to do if you already feel comfortable and you decided to enter into this program?
Please head to our fist contact form form to apply for participation. There you will find also further information about the next steps!

Program Overview
Duration	2 terms / 1 years
ECTS	60
Academic Title	Master of Business Administration in Tourism and Leisure Systems
Tuition per term	Euro 4.995,-
Admission (once)	Euro 200,-

Program Specialties
Language	English
Methodology	100% distance learning
Required Academic Papers	none
Curricula
STATUS	pending \| starts at 1.3.2008

6. Syllabus

The syllabus of the program consists of five Special modules among which two have to be selected. the respective content is described in more detail in the tables below:

Special Phase (TOP | Syllabus)

Special Module: Diploma in Corporate Finance	ECTS
Long-term and short-term Decisions and Techniques Capital investment decisions, working capital management	5
Cash Management Cash concentration, zero balance accounting and other specific services	5
Financial Risk Management Sources of risk, measuring risk, and prevention and intervention plans	5
Management of Working Capital Inventory management, debtors management, short term financing	5
Managerial Finance Management accounting, cost accounting, financial-cost analysis	5
Current Topics Will be defined by the instructor	5
Total	30

Special Module: Cooperation and Network Management	ECTS
Management of Regional Tourism Associations Legal aspects, conflicts and competition, regional identity and spatial dimensions	5
Conflict Solving and Mediation Mediation in tourism projects, practical conflict management techniques	5
International Tourism Network Management Global tourism networks and international organisations, forms of cooperation	5
Cooperation in Tourism Industry New markets and global players, tourism organizations and corporations, selected aspects of tourism law	5
Tourism Policy Tourism policy-making processes, tourism planning, governmental tourism organisations	5
Current Topics Will be defined by the instructor	5
Total	30

Special Module: Corporate Governance	ECTS
Fundamentals of Corporate Governance Models, role of institutions, principles	5
Mechanisms and Controls Internal and external corporate governance controls and regulations	5
Leadership and Long-term Orientation Styles and models of leadership, cohesion, and loyalty	5
Business Communication PR, disclosure and transparency, integrity and ethical behaviour	5
Stakeholder Groups and Conflicts of Interest Conflict of interest, conflict solving and mediation	5
Current Topics Will be defined by the instructor	5
Total	30

Special Module: Tourism Production and Innovation Management	ECTS
Innovation Processes and Models Economic conceptions of innovation, models and theories of innovation	5
Types and Source of Innovation Business Model innovation, product, process and service innovation, open source, networks of innovation	5
Innovation Strategies and Instruments Creative techniques, planning instruments, investment	5
Strategic Management of Innovation Projects Market analysis, coaching and monitoring of innovation projects	5
Diffusion and Adoption of Tourism Products Life cycle of innovations, models of diffusions and adoptions	5
Current Topics Will be defined by the instructor	5
Total	30

Special Module: Management of Major Events

ECTS

Marketing and PR of Major Events
Event coordination, regional specifics, destination planning, marketing and development

5

Application Procedures for Major Events
Olympic games, world championships, festivals international expositions, best practice cases

5

Sponsoring and Investment
Legal aspects, brand recognition, advertising and charity

5

Major Event Leadership
Project management, team leading, decision making and control

5

Major Events and Destination Management
Event coordination, regional specifics, logistics, destination marketing and development

5

Current Topics
Will be defined by the instructor

5

Total

30