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Executive Master of Business Administration in Tourism

1. Educational Goal

Vigorous changes in economy, society and in the technological environment impose the necessity of continuous education even after completion of a university degree and many years of practice.

The EMBA program offers knowledge of structured thinking and acting instead of repetitive special knowledge. In particular, methodological, social, problem solving and management competencies are transferred to enhance the personal key qualifications.

2. Target Students

The EMBA program addresses top managers that are aware that due to the high dynamics of the business environment they are in need of current state-of-the-art knowledge.

3. Requirements

  • Master degree AND at least 2 years of practice (at least 1 year in a leading position) OR
    Bachelor degree AND at least 5 years of practice (1 year in a leading position)
  • English knowledge in writing and speaking at a level of TOEFL 500 or IELTS 5.5 or B2
  • Positive approval by the University's Admission Committee

4. Personal Contact

If you are interested in this program and you need more information please contact us by

5. Use our First Contact Form

What to do if you already feel comfortable and you decided to enter into this program?
Please head to our fist contact form form to apply for participation. There you will find also further information about the next steps!

Go to preregistration form ...

Program Overview

Duration

2 terms / 1 years

ECTS

60

Academic Title

Executive Master of Business Administration in Tourism and Leisure Systems

Tuition per term

Euro 6.105,-

Admission (once)

Euro 200,-

Program Specialties

Language

English

Methodology

100% distance learning

Required Academic Papers

none

Curricula

Curriculum in German ... 

STATUS

pending | starts at 1.3.2008

6. Syllabus

The syllabus of the program consists of three Special modules among which two have to be selected. the respective content is described in more detail in the tables below:

Special Phase (TOP | Syllabus)

Special Module: Tourism Real Estate Management

ECTS

Tourism Real Estate Market
Current Market conditions and trends, analysis methods of the real estate market

5

Real Estate Finance and Investments
Effective financial management risk assessment, valuation, leverage, and capitalization

5

Property Management
Coordination of real-estate related services, plans and resources for marketing, employee development, and strategic planning

5

Tourism Real Estate and Law
Due diligence, building laws, business models, joint ventures

5

Real Estate Market Competition Issues
Settlement versus tourism development, land use competition in international context

5

Current Topics
Will be by defined by the instructor

5

Total

30

Special Module: Change Strategies, Flexibility Techniques and Alignment

ECTS

Analysis in Tourism Businesses
Market Analysis, tourism market trends and business plans

5

Response to New Market Conditions
Challenges and risks on global market, identification of trends and adjustment response

5

Modification and Innovation Techniques
Product and process innovation

5

Change Strategies and Alignment
Competitive advantage and increasing performance

5

Evaluation, Control & Review
Strategic coaching and monitoring, analytical instruments and techniques

5

Current Topics
Will be by defined by the instructor

5

Total

30

Special Module: Crisis and Risk Management

ECTS

Risk Identification, Handling and Assessment
Source and problem analysis, scenario-based risk identification, risk management plan

5

Risk Avoidance and Risk Reduction
Mitigations, insurance, assessment of risks, conflict of avoiding risks and losing potential gains

5

Risk Management and Internal Control
Control Systems, internal auditing, auditing risk management

5

Catastrophe Modelling
Potential risk treatments, financial and practical limitations

5

Crisis Communications and Media Relations
Crisis communication plan, key audience, crisis communication team

5

Current Topics
Will be by defined by the instructor

5

Total

30

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© 2007, Cubidor University Switzerland | Moosackerstrasse 17 | CH-9444 Diepoldsau | Switzerland,| last update: 03.03.2008

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