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1. Educational Goal
A diploma program
addresses prospective students that are planning to enter or are
about to change into the touristic and leisure sector.
Additionally, we recommend this program type to persons that - in
accordance with the life-long-learning approach - are searching for a
special and intensive education opportunity that can be conducted
along with the regular workload.
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2. Target Students
Experts: Professionals who are already
working in the tourism sector and who want to foster their job
opportunities by an additional education. Newcomers:
Persons who are interested in entering the tourism and leisure sector.
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3. Requirements
Bachelor
degree OR
Swiss high school degree or equivalent AND
3 years of practice English
knowledge in writing and speaking at a level of TOEFL 500 or IELTS 5.5 or B2
Positive approval by the University's Admission Committee
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4. Personal Contact
If you are interested in this program and you need more information
please contact us by
5. Use our First Contact Form
What to do if you already feel comfortable and you decided to enter
into this program?
Please head to our first contact form to apply for participation. There you will find also further information about the next steps!
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Program Overview
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Duration
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1 terms / 4 months
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ECTS
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30
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Academic Title
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Diploma of
Advanced Studies in “Program Title”
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Tuition per term
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Euro 2.664,-
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Admission (once)
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Euro 200,-
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Program Specialties
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Language
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English
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Methodology
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100% distance learning
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Required Academic Papers
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none
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Curricula
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STATUS
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pending | starts at 1.3.2008
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6. Diploma Programs and their Syllabi
Cubidor University Switzerland offers a carefully selected number of diplomas that provide in-depth information
in specific touristic areas:
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6.1. Change Strategies, Flexibility Techniques and Alignment (TOP | Programs’ Roster)
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Diploma in Change Strategies, Flexibility Techniques and Alignment:
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ECTS
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Analysis in Tourism Businesses
Market Analysis, tourism market trends and business plans
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5
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Response to New Market Conditions
Challenges and risks on global market, identification of trends and
adjustment response
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5
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Modification and Innovation Techniques
Product and process innovation
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5
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Change Strategies and Alignment
Competitive advantage and increasing performance
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5
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Evaluation, Control & Review
Strategic coaching and monitoring, analytical instruments and techniques
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.2. Cooperation and Network Management (TOP | Programs’ Roster)
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Diploma in Cooperation and Network Management:
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ECTS
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Management of Regional Tourism Associations
Legal aspects, conflicts and competition, regional identity and spatial dimensions
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5
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Conflict Solving and Mediation
Mediation in tourism projects, practical conflict management techniques
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5
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International Tourism Network Management
Global tourism networks and international organisations, forms of cooperation
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5
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Cooperation in Tourism Industry
New
markets and global players, tourism organizations and corporations,
selected aspects of tourism law
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5
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Tourism Policy
Tourism policy-making
processes, tourism planning, governmental tourism organisations
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Corporate Finance:
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ECTS
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Long-term and short-term Decisions and Techniques
Capital investment decisions, working capital management
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5
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Cash Management
Cash concentration, zero balance accounting and other specific services
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5
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Financial Risk Management
Sources of risk, measuring risk, and prevention and intervention plans
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5
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Management of Working Capital
Inventory management, debtors management, short term financing
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5
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Managerial Finance
Management accounting, cost accounting, financial-cost analysis
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Corporate Governance:
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ECTS
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Fundamentals of Corporate Governance
Models, role of institutions, principles
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5
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Mechanisms and Controls
Internal and external corporate governance controls and regulations
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5
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Leadership and Long-term Orientation
Styles and models of leadership, cohesion, and loyalty
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5
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Business Communication
PR, disclosure and transparency, integrity and ethical behaviour
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5
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Stakeholder Groups and Conflicts of Interest
Conflict of interest, conflict solving and mediation
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Crisis and Risk Management:
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ECTS
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Risk Identification, Handling and Assessment
Source and problem
analysis, scenario-based risk identification, risk management plan
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5
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Risk Avoidance and Risk Reduction
Mitigations, insurance, assessment of risks, conflict of avoiding risks
and losing potential gains
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5
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Risk Management and Internal Control
Control Systems, internal auditing, auditing risk management
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5
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Catastrophe Modelling
Potential risk treatments, financial and practical limitations
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5
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Crisis Communications and Media Relations
Crisis communication plan, key audience, crisis communication team
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Cultural and City Tourism:
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ECTS
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Cultural and City Tourism
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5
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European Cultural Heritage and Specifics
Country specific culture, society, arts, history, city development
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5
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International Metropolis
Culture, society, arts, history and city development outside Europe
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5
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City Tourism Marketing and Performance
Strategic planning, market research, PR and advertisement
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5
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Market Opportunities and Competitiveness
Product planning and innovation, competitive players in a global market
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Destination Specifics:
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ECTS
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Fundamentals of Destination Management
Sense of place, destination planning, marketing and development,
communications in destination management
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5
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Tourism Geography - Natural and Cultural Diversity
Natural and human determinants, regional identity and tourism development
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5
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Mountain Tourism
Alpinism, adventure tourism, innovation of summer and winter products
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5
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Coastal Tourism
Regional specifics, coastal ecology & culture, maritime commercial
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5
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Health and Spa Tourism
Traditional therapies, new forms and trends, regional specifics
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.8. Eco-Risk Management in Tourism (TOP | Programs’ Roster)
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Diploma in Eco-Risk Management in Tourism:
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ECTS
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Climate Change
Natural hazards, origins, risks and consequences for tourism
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5
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Environmental Pollution
Polluters, risks and consequences for tourism
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5
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Mass Tourism
Cultural and environmental effects, ideological debates, tourism policy analysis
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5
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Sustainable Tourism
Forms and concepts between wishful thinking and reality
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5
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Instruments and Techniques of Eco-Risk Management
Decision making, stakeholder involvement and analytic approaches
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.9. Entrepreneurship and Leadership in SMEs (TOP | Programs’ Roster)
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Diploma in Entrepreneurship and Leadership in SMEs:
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ECTS
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Styles and Models of Leadership
The
fifth discipline and personal mastery, visionary leadership, conscious
leadership
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5
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Staff and Quality Management
Hiring,
training, reviewing, organizing and directing hotel services,
controlling and formulating financial plans
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5
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Continuing Training
Continual
improvements, motivation, on-the-job or off-the-job training,
personality training
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5
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External and Intra-Enterprise Succession
Professional counselling, generation gap and conflicts of interest,
communication and mediation techniques
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5
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Organizational Success
Leadership, cohesion, and loyalty
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.10. Event and Convention Management (TOP | Programs’ Roster)
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Diploma in Event and Convention Management
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ECTS
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Event and Destination Management
Event
coordination, regional specifics, destination planning, marketing and
development
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5
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Sponsoring and Investment
Legal aspects, brand recognition, advertising and charity
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5
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Marketing and PR
Cultural events, sport events, congresses and expositions
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5
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Event and Destination Management
Regional specifics, destination planning, marketing and development
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5
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Event Leadership
Project management, management style, decision making
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.11. Human Resource and Knowledge Management (TOP | Programs’ Roster)
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Diploma in Human Resource and Knowledge Management:
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ECTS
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Management of Organisational Change
Innovation management - from idea to realisation, intra-enterprise
resistance and conflict management
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5
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Organisational Analysis
Strategic coaching and monitoring, analytical instruments and techniques
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5
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Knowledge Management and Information Technologies
Knowledge transfer
and data protection, organisational learning, personal and tacit
knowledge management
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5
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Enterprise Resource Planning
Business
plans, quality control, human resource management, customer relationship
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5
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Organizational Success
Leadership, cohesion, and loyalty
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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Diploma in Management of Major Events:
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ECTS
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Marketing and PR of Major Events
Event
coordination, regional specifics, destination planning, marketing and
development
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5
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Application Procedures for Major Events
Olympic games, world championships, festivals, international
expositions, best practice cases
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5
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Sponsoring and Investment
Legal aspects, brand recognition, advertising and charity
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5
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Major Event Leadership
Project management, team leading, decision making and control
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5
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Major Events and Destination Management
Event coordination, regional specifics, logistics, destination marketing
and development
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.13. Tourism Business Plans and Models (TOP | Programs’ Roster)
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Diploma in Tourism Business Plans and Models:
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ECTS
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Fundamentals of Business Plans and Models
Theoretical concepts and practical aspects, change processes, value proposition
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5
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Strategic Management of SMEs
Long and
short term business strategies, human resource management, financial
criteria
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5
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Strategic Management of Hotel Chains
Franchising, brands and trademark, retailing and legal aspects.
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5
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Composing Business Plans
Vision and mission statement, goals and strategies market analysis, financial data
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5
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Evaluation, Control & Review
Strategic coaching and monitoring, analytical instruments and techniques
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.14. Tourism Production and Innovation Management (TOP | Programs’ Roster)
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Diploma in Tourism Production and Innovation Management:
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ECTS
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Innovation Processes and Models
Economic conceptions of innovation, models and theories of innovation
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5
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Types and Source of Innovation
Business
Model innovation, product, process and service innovation, open
source, networks of innovation
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5
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Innovation Strategies and Instruments
Creative techniques, planning instruments, investment
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5
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Strategic Management of Innovation Projects
Market analysis, coaching and monitoring of innovation projects
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5
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Diffusion and Adoption of Tourism Products
Life cycle of innovations, models of diffusions and adoptions
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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6.15. Tourism Real Estate Management (TOP | Programs’ Roster)
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Diploma in Tourism Real Estate Management:
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ECTS
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Tourism Real Estate Market
Current Market conditions and trends, analysis methods of the real estate market
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5
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Real Estate Finance and Investments
Effective financial management risk assessment, valuation, leverage,
and capitalization
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5
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Property Management
Coordination of
real-estate related services, plans and resources for marketing,
employee development, and strategic planning
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5
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Tourism Real Estate and Law
Due diligence, building laws, business models, joint ventures
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5
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Real Estate Market Competition Issues
Settlement versus tourism development, land use competition in
international context
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5
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Current Topics
Will be defined by the instructor
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5
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Total
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30
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