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1. Educational Goal
The Bachelor (BSocEcSc) studies offer a general as well as an
expertise knowledge in business administration, economics and legal
issues concerning touristic markets.
These areas of knowledge are
enriched amongst others by interdisciplinary know-how in the fields of
sociology, spacial sciences, scientific labor and a profound education
in two foreign languages.
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2. Target Students
The program addresses mainly high school graduates or persons with
an equivalent background and an interdisciplinary interest in tourism
and leisure systems.
Additionally, the Bachelor program is
designed to offer an adequate education to persons with job
experience in the touristic markets who are interested in a profound
general academic education.
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3. Requirements
Swiss
High school degree or equivalent English
knowledge in writing and speaking at a level of TOEFL 500 or IELTS 5.5 or B2
Positive approval
by the University's Admission Committee
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4. Personal Contact
If you are interested in this program and you need more information
please contact us by
5. Use our First Contact Form
What to do if you already feel comfortable and you decided to enter
into this program?
Please head to our fist contact form to apply for participation. There you will find also further information about the next steps!
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Program Overview
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Duration
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6 terms / 3 years
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ECTS
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180
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Academic Title
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Bachelor of Social and Economic
Sciences in Tourism and Leisure Systems
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Tuition per term
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Euro 4.036,-
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Admission (once)
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Euro 200,-
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Program Specialties
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Language
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English
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Methodology
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100% distance learning
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Required Academic Papers
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Master Thesis
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Curricula
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STATUS
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pending | starts at 1.3.2008
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6. Syllabus
The syllabus of the program consists of the four phases Basic, Special, Thematic and Final which are described in
more detail in the tables below:
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Basic Module I
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Basics in Tourism and Leisure Studies I
Fundamentals of Economics, Law, Business Administration in Tourism
Systems and Tourism and Leisure Research
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ECTS
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Macroeconomics
New classical economics,
business cycles, Keynesian economics, fiscal policy, international trade
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4
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Controlling and Operations Research
Accounting, balance sheet analysis, ratios, statements, capital budgeting
analysis, optimization, auditing and internal control, game theory
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4
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International Tourism Law
Tourism
organizations and corporations, general tourism law, tour operator
laws, visa laws, hotel laws (hotel classification systems), passenger
transport law, consumer protection, health, safety and licensing and
quality assurance
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3
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Tourism Marketing and PR
The
Characteristics of the tourism market, market segmentation, marketing
mix, market research and communication
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4
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(Multi)media, Bootcamp, Presentation and Communication Skills
Introduction in the university systems, training in multimedia and personal skills
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4
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Tourism Behavior
Tourist motivation and
decision-making, cross-cultural patterns of tourist behavior, tourist
behavior and choices
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4
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Tourism and Society
Principal players and their roles, social
impacts on tourism and vice-versa, cultural issues and ethics
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4
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Language Training
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3
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Total
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30
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Basic Module 2
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Basics in Tourism and Leisure Studies II
Fundamentals of Economics, Business Administration in Tourism
Systems and Tourism and Leisure Research
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ECTS
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Microeconomics
Supply, demand, elasticity, production and costs, factor markets
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4
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Tourism Statistics
Analysis, interpretation, graph production and lay outing
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4
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Financial Management
Introduction in financial mathematics and
business financing, capital investment, financing forms
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4
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Destination Management
Fundamentals of tourism management (product
development), destination marketing, communications in destination
management
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4
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Tourism Planning and Spatial Development
Planning process, the role
of tourism in national and regional development, planning strategies,
development policies
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4
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Theories of Tourism Systems
Examination of the structure and
functioning of tourism systems, history components, and spatial structure
of travel and tourism, institutional organization
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4
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Scientific Research Methods and Techniques
MLA (Modern Language
Association) style, scientific analyzing, interpreting and reporting,
embedded case study methods
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3
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Language Training
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3
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Total
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30
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Special Modules (choice of 2)
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ECTS
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Destination Specifics
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25
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Event and Convention Management
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25
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Eco-Risk Management in Tourism
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25
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Cultural and City Tourism
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25
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Human Resource and Knowledge Management
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25
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Entrepreneurship and Leadership in SMEs
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25
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Tourism Business Plans and Models
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25
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Languages
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Language Training (First Language)
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5
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Language Training (Second Language)
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5
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Total
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60
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Thematic Modules (choice of 1)
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ECTS
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Golf Tourism
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10
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Nature Tourism Products
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10
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Conflict Solving and Mediation
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10
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Hotel Logistics and Processes
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10
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Social Risk Management
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10
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Tourism Geography
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10
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Tourism Policy
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10
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Cruise Business
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10
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Airline Industry
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10
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Online-Reservation Systems
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10
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Total
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20
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Final Phase
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ECTS
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Project Module
Interdisciplinary Case Studies, Practical Experience/Projects
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30
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Language Training (First and Second Language)
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10
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Bachelor Thesis
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30
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Total
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50
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